Fitbit Premium: Bringing Better Sleep to Life
To help consumers better understand the value of Fitbit Premium, Fitbit commissioned Preference Studio to create a suite of campaign assets designed to bring the subscription’s features and benefits to life.
The project combined cinematic filmmaking, bespoke rig engineering, motion graphics and 3D animation to create engaging content that translated product features into relatable everyday moments. Alongside hero films produced in both English and German, we developed supporting social content and visual assets designed to maximise campaign reach across digital platforms.
Client: Fitbit Sector: Technology / Consumer Electronics Services: Creative Development, Film Production, Motion Graphics, 3D Animation, Social Content, Product Marketing, International Versioning
The Challenge
Fitbit Premium offers a wide range of health and wellbeing features, but communicating those benefits in a simple, engaging way can be challenging.
The objective was to create content that moved beyond feature lists and technical explanations, helping audiences understand how Fitbit Premium supports better sleep, recovery and daily wellbeing through real-life experiences.
The campaign needed to work across multiple territories while maintaining a premium visual identity consistent with the Fitbit brand.
More Than A Production Partner
Rather than relying solely on product demonstrations, we built a series of visual stories centred around relatable moments in everyday life.
A key element of the production was a bespoke rotating camera rig, designed and built specifically for the project. Constructed using custom scaffold engineering, the rig allowed us to repeatedly rotate around a bed while seamlessly transitioning through different times of day, lighting setups, wardrobe changes and user scenarios.
This technique created a visually striking representation of the sleep journey while showcasing how Fitbit Premium supports users throughout different stages of rest and recovery.
To further enhance the story, we combined:
Cinematic lighting and camera movement
Specialist cine lens packages
Custom rig engineering
Motion graphics overlays
3D visual elements
Multi-language campaign production
The result was a campaign that felt both technically sophisticated and emotionally relatable.
Behind the scenes
One of the most memorable aspects of the project was the development of the rotating bed sequence.
Working with a long-term technical collaborator who regularly designs specialist builds for our productions, we created a custom rig capable of delivering multiple seamless transitions in a single visual move.
Each rotation revealed a different moment in the user’s journey — from winding down for sleep, to deep rest, to waking refreshed and ready for the day ahead.
The sequence became the centrepiece of the campaign and helped transform complex product benefits into instantly understandable visual storytelling.
Deliverables
Hero Campaign Film (English)
Hero Campaign Film (German)
Social Media Cutdowns
Motion Graphics Package
3D Animated Elements
Product Feature Visualisations
Multi-platform Digital Assets
Results
The campaign delivered a versatile suite of assets that helped Fitbit communicate the value of Fitbit Premium through a combination of storytelling, technical craft and motion design.
By blending bespoke production techniques with clear product communication, the campaign created content that could be deployed across web, social and digital marketing channels while remaining consistent across multiple markets.
“A custom-built rotating rig, cinematic production techniques and layered motion design helped transform Fitbit Premium’s features into compelling visual stories.”
Turn features into stories people remember
Whether you’re launching a product, explaining a service, or helping customers understand a subscription offering, we create content that turns complex messages into engaging visual experiences.
From concept development and production through to motion graphics, animation and social assets, we help brands create campaigns that connect with audiences and drive action.