Stephen Raynes

Stephen Raynes

Stephen is a straight-talking creative leader with a rare ability to balance big-picture thinking with hands-on delivery. His career spans advertising, marketing, experiential, broadcast, live commerce and storytelling.  A breadth that gives him an instinctive understanding of how ideas, people, and platforms connect in the real world.

Stephen built his craft from the ground up. Over the years, he has worked with most major brands, top London agencies and production companies, but it’s his reputation for being a “doer” as much as a leader that defines his work: he manages people and clients with clarity, tackles complex production challenges without fuss, and brings a faithful, grounded approach to every brief.

Stephen’s edge is simple: no unnecessary layers, no inflated overheads, and no middle-man faff. He runs a tight team of multi-talented creatives who can pivot fast, solve problems on the fly, and deliver the kind of integrated technical-creative work that large agencies often struggle to touch. His experience working alongside, and often outperforming, major agencies on brands like Samsung has shown that smaller, sharper teams can move quickly, innovate more boldly, and build trust more naturally.

Alongside this, Stephen operates a fully equipped, broadcast-ready film studio, giving clients immediate access to professional-grade production, live-streaming infrastructure, and end-to-end delivery under one roof.


Today, Stephen leads Preference Studio with the belief that clients deserve a smarter, more agile partner, one that mixes senior expertise with genuine collaboration and a relentless focus on quality. His work is a blend of craft, technology, and leadership that consistently cuts through noise and complexity.


People leave conversations with Stephen feeling clarity, confidence, and the sense that they’ve finally found a creative partner who can actually deliver.