Baillie Gifford Prize
A Decade of Storytelling for One of the World’s Leading Non-Fiction Literary Awards.
For more than ten years, Preference Studio has partnered with the Baillie Gifford Prize to create documentaries, author interviews, photography, podcasts, social campaigns, shortlist films and live broadcasts that bring extraordinary stories to audiences around the world.
Client: Baillie Gifford Prize Partnership: 10+ Years Campaign Duration: 4 Months Annually Services: Documentary, Production, Author Interviews, Photography, Podcast Production, Social Content, Motion Graphics, Live Broadcast, Event Films Audience: Global Literary Community
The Challenge
The Baillie Gifford Prize is one of the world’s most prestigious non-fiction literary awards, celebrating exceptional books covering history, politics, science, current affairs, culture and human experience.
The challenge extends far beyond a single awards ceremony.
Each year the prize requires a consistent stream of content capable of engaging audiences throughout the campaign, building awareness around the books, supporting authors and creating momentum from the longlist announcement through to the winner reveal.
The content must work across multiple platforms, formats and audiences while maintaining the prestige and credibility associated with one of the literary world’s leading institutions.
More Than A Production Partner
Over the course of a decade-long partnership, Preference Studio has become an extension of the Baillie Gifford Prize team.
Working alongside organisers, publishers, authors and stakeholders, we support campaign planning, content strategy, production, post-production, photography, podcast creation, social media content and live broadcast delivery.
This long-standing relationship has enabled us to develop a deep understanding of the prize, its audience and the stories that sit at the heart of each year’s campaign.
Supporting The Prize Journey
Every year, Preference Studio supports a four-month content campaign that spans every stage of the awards cycle.
Long list Announcement ↓
Judges Filming ↓
Book Photography ↓
Social Teasers ↓
Author Interviews ↓
Shortlist Photography ↓
Shortlist Video Content ↓
Virtual Podcasts ↓
Documentary Films ↓
Author & Book Stories ↓
Social Campaigns ↓
Event Films ↓
Venue Screen Content ↓
Live Events ↓
Multi-Camera Broadcast Production ↓
Winner Announcement ↓
Winner Interviews & Winner Podcast
Documentary Storytelling
Some of the most rewarding work produced throughout the partnership has been documentary-led content exploring the remarkable stories behind the books themselves.
Through interviews, archive material, motion graphics and visual storytelling, Preference Studio helps transform complex subjects into engaging films that connect audiences with the ideas, research and experiences behind each shortlisted title.
From history and politics to science and human achievement, these films help bring important stories to life for new audiences.
Working With World-Renowned Authors
Over more than a decade, Preference Studio has worked with many of the world’s most respected writers, historians, journalists and thinkers.
Productions have featured authors including Simon Schama, David Olusoga, Hallie Rubenhold, Sathnam Sanghera, Ben Macintyre and Robert Macfarlane, alongside numerous award-winning authors, judges and cultural commentators.
Our role is to help translate complex ideas and fascinating stories into compelling visual content that resonates with modern audiences.
A Content System Built Around The Prize
The Baillie Gifford Prize demonstrates the power of a connected content system.
Rather than creating isolated pieces of content, every interview, photoshoot, documentary, podcast and event contributes to a wider campaign designed to build awareness, engage audiences and celebrate authors throughout the year.
By combining multiple formats and channels into a single strategic workflow, the prize is able to maintain momentum from the first longlist announcement through to the winner reveal.
The Results
10+ Years Partnership
Documentary Production
Author Interviews
Photography
Podcast Production
Social Campaigns
Shortlist Films
Live Broadcast Production
Millions Of Views Across Digital Platforms
Trusted By One Of The World’s Leading Literary Awards
Planning A Long-Term Content Partnership?
From content systems and documentary storytelling to live broadcasts and social campaigns, Preference Studio helps organisations create content ecosystems that deliver value long after a single event has finished.